What is UX Design?
Short for user experience design, UX Design is the process of making products, such as websites and mobile apps easy to use, enjoyable, and efficient for the people who use them.
As a business owner, you want better conversions. You want your website to be amazing. You want happy customers. And you want those customers to keep coming back, right?
After all, it's generally 5 times more expensive to acquire a new customer than it is to retain an existing one.
So - what’s that secret sauce for better conversion rates?
Good UX Design.
For every $1 invested in UX design, businesses can see a return of up to $100. (Forrester)
Want your customers to love you? Find out what your customers need.
Websites experience 80% success when the navigation is designed according to the users’ needs and only 9% when it is based on the company's internal thinking. (Norman Nielsen Group)
Want your customers’ loyalty? Give them a great buying experience.
57% of customers have stopped buying from a company because a competitor provided a better experience. (SalesForce)
But…what is it? What in the world is UX Design?
Imagine you've stepped into a well-designed kitchen. Everything is where it should be, making cooking a breeze. You don’t have to search for anything because you’ll already know where it is.
That's a bit like what User Experience (UX) Design does for websites and apps – it makes them easy and enjoyable to use!
After my agency conducted a website audit for Forge Aprons (a custom leather blacksmith site), the company implemented suggested changes. Since then, sales have increased by 48%.
So…how can you use UX to your company’s advantage?
Get a UX audit of your website. It’s like a comprehensive check-up. It helps you step back, assess the strengths and weaknesses of your site, and make informed decisions so you can go from meh to yeah!
Understand your true customer. The UX evaluation process will unravel the preferences, behaviors, and needs of your audience, helping you retool your website for a seamless and satisfying customer journey.
Make happy customers, loyal customers. By making your website easier to use and aligning it with your customer's real needs, you're creating a space that not only converts but also builds loyalty. Satisfied customers keep coming back.
Speak Your Customers’ Language. Your brand's tone of voice is its personality. We'll help you discover the perfect tone, making sure your business connects with your audience. UX Writing and Microcopy are the details that truly count – meeting your customers right where they are.
Ready to take your website to the next level? Reach out for a free consult. I’m excited to meet you already!
Here are a few of my agency’s UX/UI Design and Visual Storytelling projects.
Taro Coffee Bar - Coming Soon
QActual Marketing Web App
NICU Parents UX Research Case Study
Global Orphan Project's CarePortal Redesign
Case Study Madison Redesign - Responsive Web App
Case Study UX Design: Healthy Homes Mobile App
Case Study Children's Book Visuals Project
Children's Book Photography Project: Impact!
Children's Book Visuals Project: Gidget
Children's Book Visuals Project: The Big One
I am grateful for recognition for my work and/or creative leadership from the following organizations:
Pictures of the Year (POY)
National Press Photographers Association (NPPA)
SND (Society for News Design)
Associated Press
National Headliners
Best of the West
Michigan Press Photographers Association
Virginia News Photographers Association
White House News Photographers Association
Named one of the best picture editors in the country four consecutive times by the two foremost U.S. photojournalism competitions - NPPA and POY.
American Association for the Advancement of Science
School Library Journal
Junior Library Guild
American Library Association
National Science Teaching Association
Cooperative Children’s Book Center