Lori Lynn was launching her aesthetician’s studio in beautiful southern Arizona. The location is surrounded by dramatic mountains. She wanted to marry the spectacular landscape and its muted color palette to her brand identity. Lori provided me with a photograph, which I transformed to feel more painterly, then I desaturated the color until it was almost a black and white image. Then I returned the glowing mountain tops to the image, creating the effect of a hand-painted photograph, which provided the mood basis and inspiration for her brand.
Role: logo, print materials, photo editing
"Karin has a keen eye for style, color, and fonts and a great marketing sense for branding and portraying a company’s essence. I’m very happy with the finished product and highly recommend her."
— Lori Lynn